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Product news, merchant guides, and strategies to grow your gift card revenue.
Subscribe to updatesHow store credit improves customer retention by 30%
Refunds do not have to mean lost revenue. Merchants who convert returns into store credit see measurably higher retention rates, larger repeat orders, and stronger lifetime value. Here is the data behind the strategy.
The complete guide to maximizing holiday gift card sales
The holiday season accounts for over 40% of annual gift card revenue for most merchants. This guide covers everything from early promotion timelines to email sequences and last-minute digital delivery strategies.
POS integration improvements: faster balance checks and offline support
We have shipped a major update to our Shopify POS extension. Balance checks are now instant, reload flows have been streamlined, and gift cards now work even when the POS terminal is offline.
Gift cards and store credit now live in Apple Wallet
Customers can now add their gift card or store credit balance to Apple Wallet with a single tap. The pass updates in real time, shows the current balance, and works at checkout without opening an app.
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